DOOH In Alba & The Langhe: 2025 Local Guide

DOOH in Alba digital billboard on an evening street in Alba, Italy.

  Alba is not just a destination; it is a rhythm of people, movement, and emotion.  Every week, the town pulses with the energy of residents, tourists, and weekend visitors drawn by its rich food culture and nightlife. The Langhe hills surrounding it attract wine lovers, event goers, and travelers chasing authentic Italian experiences.  Regional […]

DOOH for Wine & Tourism in the Langhe

Wine tourism DOOH billboard in Alba showing animated countdown for the truffle fair.

  A playbook of proven wine tourism DOOH ideas for wine and tourism brands in the Langhe, built around how people actually move through Alba and nearby villages. We focus on moments that matter: Friday arrivals, harvest weekends, truffle fair footfall, and weather that pushes guests to terraces or fireplaces. Use simple bilingual creative, proximity […]